Justin Rowe Tolliver

Justin Rowe Tolliver is a producer, director, and writer specializing in scripted and unscripted sports-driven storytelling. His work explores the intersection of sports, culture, and identity through a character-first lens shaped by his experience as a former Division I student-athlete.

A New Orleans native and graduate of De La Salle High School, Justin attended the University of Southern California, where he played football and ran track, winning two NCAA National Championships with the Trojans. His athletic foundation continues to inform his perspective on discipline, teamwork, and narrative authenticity.

Justin has worked on several network series including S.W.A.T., Matlock, Hacks, and Margo’s Got Money Troubles, and has executive produced stage productions in Los Angeles. Through Tolliver Productions, he develops feature films, television series, and documentaries.

He is committed to strengthening Louisiana’s film and television ecosystem by developing studio-caliber projects that expand local opportunity and elevate authentic regional stories.